When Heidi was an English major in college, she had aspirations of writing a novel. Instead, she was pulled in another direction and pursued a successful career in marketing, specializing in fresh produce. She hung her own shingle and became a marketing consultant in 2000, and in 2012 she formed her own agency with another produce marketing veteran. During her career, Heidi also served on the board of several produce associations.
Although she also did her own copywriting for her clients, Heidi longed to explore creative writing remembering her lifelong dream. In 2021, she retired from the produce industry to focus on writing novels. Sea Magic is her first women's fiction novel and the first in a series centered around the fictional New England seaside town of Penbrook.
