Shobha Ponnappa

Shobha Ponnappa

Author, entrepreneur and Solopreneur Shobha Ponnappa is judging the eBook Awards in the non-fiction category. Shobha has been in digital marketing for over 40+ years and worked with nearly a hundred client brands, both tiny and large, on the extreme cutting-edge of digital technology.

In the first 17 years of her career, Shobha held positions with three multinational advertising agencies Ogilvy & Mather, JWT and Lintas-Lowe, where she worked on large global clients. Shobha rose in the advertising industry to handle high positions in both Creative and Account Planning and won national advertising awards.

In the next 6 years, Shobha achieved success and international acclaim as an entrepreneur. She became the Founder and CEO of her own avant-garde digital content and brand experience innovations company. Global tech giants and financial entities invested in her company.

In this company, Shobha steered the creation of international web innovation projects for worldwide clients. Almost every project was built to a mission – to produce an idea that was the first of its kind in the world. Shobha had nearly 150 employees of high calibre.

In the last decade and a half, Shobha has been an independent solopreneur – a digital marketing specialist and consultant for mid-to-large sized corporates and disruptive entrepreneurial clients in the US, UK, and India.

Shobha owns the website SOLOHACKS-ACADEMY.COM where she evangelizes Knowledge Commerce for solopreneurs. Knowledge Commerce refers to the sale of ebooks, courses, memberships or consulting services you create around your unique expertise area.

As well as a judge,Shobha is offering one winner the chance to be mentored by her. Find out more about Shobha's author mentoring prize.