Originally born in the UK, Sam Pearce grew up in Toronto Canada where she developed a fascination with art and design by leafing through the album covers of her father’s vinyl collection. Despite other passions for music, flying and animals coming and going, the love of design has never gone away.
After a very late change of major in her final year of high school and an extra semester spent as an apprentice in a desktop publishing agency, Sam was accepted to the George Brown College School of Art & Design to study computer graphics and corporate design. After graduation, Sam spent the next 20 years working as a commercial graphic designer in Canada and then in the United Kingdom, after relocating there in 2003.
A fortuitous chain of events saw Sam starting to apply her passion for typography and layout to the art of books in 2012. Several years later another seemingly random event introduced her to the world of self-publishing and the rest, as they say, is history.
Since then, Sam has been involved in the design and publication of over 40 books encompassing a wide range of genres, from business guides and self-help books to children’s stories and fantasy fiction. Many books Sam has been involved in have gone onto be nominated and win prestigious awards in their categories as well as topping Amazon bestseller lists.
Sam started SWATT Books as a way of helping independent authors to get their work self-published professionally, affordably and ethically. To give them the opportunity to tell their own stories in their own way and in their own voice without the restrictions and gatekeepers of the traditional publishing world.
